Looking for local deals? Planning a party? Seeking family fun? Find it all and more here!

Celebrating Our Win With Friends, Old & New!

Have you heard?! The Moms Guide to San Diego was voted “Best Mom Blog” by San Diego Family Magazine readers for the 4th year in a row! We are so honored and appreciative of your loyalty to our blog, and we are looking forward to celebrating with you throughout the remainder of the year through play dates, events, and Moms Night Out! And what better way to celebrate than to collaborate with our fellow “winners“!


In August, we invited friends, both old and new, to play with us at one of the “Best Places to Play Indoors”….FUNbelievable! 10 lucky kiddos got to play for FREE, while the moms enjoyed some much needed adult conversation (with a few interruptions for snacks and potty breaks, of course!).

Our favorite part about FUNbelievable, (besides the coffee and air conditioning), is that it is entertaining for all ages, from about 0-10. For the littlest littles, there is a dedicated baby/toddler area with soft toys, a mini ball pit, small slides, and more. Join them for Toddler Tuesday’s from 9a-12p for a free craft activity (with paid admission), cookie & juice! Or on Thursday’s for a 10am circle time with sing-a-longs, story time, and/or parachute fun!

For the bigger kids, the mega play structure features 3 big slides, aerial gliders, a ball pool, and a mini sports arena.

FUNbelievable loves their community, and offers a range of admission deals, activities, and events. One of our favorite offerings…their Date Night DROP OFF SERVICE! If your child is between the ages of 3-12 and is potty trained, drop them off at FUNbelievable from 5-8p every Friday night for just $25 bucks. The theme changes every week, but the amount of fun does not!

Make sure you’re following our play group for information on upcoming play dates, events, and moms night out! Next month we are excited to invite friends out to one of the “Best Museums for Families”…the USS Midway! Make sure you’re following our play group’s Facebook page for your chance to win a FREE ticket to attend our upcoming preschooler play date!

The Mom Behind Just Between Friends

Wow! I can’t believe that it has been 7 years and 14 sales since the first Just Between Friends sale came to San Diego. I remember how amazing it felt to find deals on clothes and toys for my then 5 and 4 year-olds. JBF just gets bigger and better each season and helps thousands of moms like us save money and make money!

I am so pleased to spotlight JBF owner and my friend, Amy Fernandez, in our new weekly blog post about San Diego mom-preneurs. Her 15th sale starts this Friday at the Scottish Rite Center, and you’ll find Amy behind the cash register or on the sales floor. She’s a wonderful person, and I hope you enjoy her insights into juggling a business and motherhood at the same time . . .

How has owning JBF San Diego changed your life?

I feel much more connected to my community and have made many new friends.  I have had to learn to be bold. It’s hard to ask for things you need or want, approach people you don’t know, be rejected and not take any of it too personally. I have had to learn that my business is not for everyone and that’s ok. It’s not personal. I’ve been turned down so many times by property owners who won’t rent to me and I’ve had to get a much thicker skin to not let it bother me. So boldness and perseverance are two things that owning my own business has changed about me. Sometimes people still gets to me, I’m human, but I’ve gotten stronger.

What would you like your girls to know about being a mom and a business owner?

It’s hard!!!  It’s hard to find the right balance and sometimes I swing too far one way or the other. However, I want them to know that you can be a mom and a business owner. You can do anything you put your mind to and desire enough. But you do have to work at it-life isn’t given to you on a silver platter.

What has been your favorite part of owning JBF SD?

I love working with our charity partners. Each sale we give away a shopping spree to a family living in hard times through our charity partner Birthline of San Diego. I love the look of shock and gratitude they have knowing that someone they have never met cares about them and their circumstances. I also am very grateful for the friendships and connections I have made along the way. I have met some amazing women and families that have made such a positive impact on my life. Finally, it’s been very gratifying to watch our event that started in 3,000 square feet with less than 100 families consigning to grow to over 15,000 sf and over 250 families consigning. It’s been a big, community effort to grow our event to the size and impact it is today. I love mailing out those checks that I know are going to bless some family. JBF has helped families make rent payments, go to Disneyland, pay for Christmas gifts etc. I’m proud of that.

If you could give advice to moms who are looking for work/life balance, what would it be?

I am very fortunate in that I am a mentor for other jbf sale owners who are struggling. One thing I remind them of frequently is that we all have talents in many things, but not everything. It’s ok to ask for help in your business at the parts you aren’t great at. Hire a bookkeeper or someone to do your social media or whatever it is that you need some help with. We don’t have to do everything ourselves. By soliciting and accepting help, it allows us to keep a better balance.

Just Between Friends Savings Event

Friday – Sunday, September 21-23

Scottish Rite Center

1895 Camino Del Rio South, Mission Valley


Daniel Tiger Returns to Our Neighborhood!


We’ve got some grr-ific news . . .



Daniel Tiger is coming back to our neighborhood!


DANIEL TIGER’S NEIGHBORHOOD LIVE: KING FOR A DAY! is a musical for little tigers and grown-ups alike. Your favorite characters are hopping back on board Trolley and coming to San Diego for a brand-new adventure in Neighborhood of Make-Believe. The beloved characters come alive on stage to captivate you with new songs to sing along to, magical moments, and SURPRISE guests along the way!

We love Daniel Tiger and his friends because they help us teach the valuable lessons of kindness, helping others, and being a friend. The all-ages show brings the #1 PBS Kids TV series to life at San Diego Civic Theater on Sunday, March 10 2019 at 3 p.m.

Don’t miss the trolley! Daniel Tiger’s Neighborhood Live sold out last March. Snag your seats to the March 10, 2019 performance early using the password TIGER during the special pre-sale running Wednesday, September 12 at 10AM to Thursday, September 13 at 10PM. Tickets go on regular sale this Friday.

Daniel Tiger’s Neighborhood Live

San Diego Civic Theatre

Sunday, March 10 at 3PM.

Tickets are $100.00 for VIP and $50.00, $40.00, $30.00 and $20.00 for general reserved seats. VIP tickets include the best seats in the house and a post-show meet & greet with the characters. All ticket prices increase $5.00 day of show. Tickets go on sale Friday, September 14th at 10:00AM PST and are available at Ticketmaster.com, by phone at 800-745-3000, or in person at the San Diego Theatres’ Advance Sale Windows.


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