“Like Groupon for moms,” is how I remember the gal at their booth describing the business model. Even though this was only about a year ago, Groupon was still a new concept in San Diego, and Circle Buzz was the only deal-a-day company in our market that was targeting moms and their families. “We loved the idea of daily deals but many of the deals were for things that we just didn’t have the time to do,” says co-founder Katherine Weisenberg. “We thought if we want more deals for families, others probably do too.”
Can you believe how the concept of daily deals has taken off since then? I’ve lost count of the number of companies offering deals in San Diego and several focus specifically on deals for moms and kids.
But what makes Circle Buzz unique, in addition to being the first of its kind in our town, is that this company is the “baby” of four San Diego moms. “Our children all attend Loma Portal Elementary,” Katherine says. “I met Elizabeth years ago through my husband. I met Leigh through a Parent Connection Playgroup when my oldest was 4 weeks old. I met Bridget while our kids were in preschool.”
Being San Diego moms who are also customers of the companies they partner with is key to Circle Buzz’s success. Certain companies are “willing to work with us because we are locally owned, Katherine says. We are all about promoting local business (and) it is really huge that all the revenues stay in the local economy. We are one of the only sites that can offer that.”
Circle Buzz has offered more than 250 deals since launching last April 29th. This weekend’s featured deal is with Dream Dinners, and in the next few weeks they’ll offer summer camp specials and a family restaurant promotion.
“Everyday I am in contact with local businesses owners. Many of them are moms too, and we are helping each other succeed – that is the best part of my job!” says Katherine.
Thanks to Katherine, Elizabeth, Leigh & Bridget of Circle Buzz, you can get an even sweeter deal—a $10 credit!– by entering the promotion code Mom2Mom when subscribing to their deal-a-day site. Visit www.CircleBuzz.com to sign up today and find out what all the buzz is about!